Stories of an Extraordinary Industry
Presented by NRCA, the Stories of an Extraordinary Industry podcast is meant to enlighten, educate and inspire. From the roof system installers to the manufacturers and everyone in between, the roofing industry is made up of incredibly talented people. This is where we tell their stories.
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Episodes
The Importance of Innovation
U.S. construction companies must innovate continually to stay competitive. We learn from a roofing company that has reached new technological heights by committing to efficient innovation.
Sponsored by DensDeck® Roof Boards
U.S. construction companies must innovate continually to stay competitive. We learn from a roofing company that has reached new technological heights by committing to efficient innovation.
A Look Back at 2022
We reflect on what we have learned this past year and offer lessons you can take into 2023 for your company, employees and family.
Sponsored by DensDeck® Roof Boards
We reflect on what we have learned this past year and offer lessons you can take into 2023 for your company, employees and family.
Roofing Philanthropy at Work
The roofing industry is known for using its skills to give back to communities. Join us to hear from individuals whose charitable efforts highlight the industry’s generosity.
Sponsored by DensDeck® Roof Boards
The roofing industry is known for using its skills to give back to communities. Join us to hear from individuals whose charitable efforts highlight the industry’s generosity.
Taking Care of Your Workforce
Retaining a great workforce is not solely about wages and benefits—it’s about how people are treated. We talk with an industry hero who works to ensure companies take care of their employees and prioritize mental health.
Sponsored by DensDeck® Roof Boards
Retaining a great workforce is not solely about wages and benefits—it’s about how people are treated. We talk with an industry hero who works to ensure companies take care of their employees and prioritize mental health.
Honoring roofing industry leaders
NRCA's J.A. Piper Award honors an extraordinary volunteer in the roofing industry and is named after the man who guided NRCA through the Great Depression. Explore the award's history and how we can create the next generation of extraordinary industry leaders.
Sponsored by DensDeck® Roof Boards
NRCA's J.A. Piper Award honors an extraordinary volunteer in the roofing industry and is named after the man who guided NRCA through the Great Depression. Explore the award's history and how we can create the next generation of extraordinary industry leaders.
Sustaining Greatness
Where does greatness come from, and how can it last? Looking at the past 175 years, Chicago-area roofing contractors share how their companies foster and sustain greatness.
Sponsored by DensDeck® Roof Boards
Where does greatness come from, and how can it last? Looking at the past 175 years, Chicago-area roofing contractors share how their companies foster and sustain greatness.
Building Chicago Twice
Explore the unique kinship of Chicago roofing contractors, which has a history that started with a fire and a 16-year-old kid who helped build the city of Chicago not once but twice.
Sponsored by ABC Supply Co. Inc.
Explore the unique kinship of Chicago roofing contractors, which has a history that started with a fire and a 16-year-old kid who helped build the city of Chicago not once but twice.
The Road to Leadership
What inspired NRCA Chairman of the Board Kyle Thomas’ journey from Gulf Coast beaches to serving the roofing industry?
Sponsored by ABC Supply Co. Inc.
What inspired NRCA Chairman of the Board Kyle Thomas’ journey from Gulf Coast beaches to serving the roofing industry?
Building Back Trust
PVC roof systems are trusted to protect some of the most iconic buildings in the world. However, in the 1970s, they were shattering after a few years of life. What went wrong, and how did they make a comeback?
Sponsored by ABC Supply Co. Inc.
PVC roof systems are trusted to protect some of the most iconic buildings in the world. However, in the 1970s, they were shattering after a few years of life. What went wrong, and how did they make a comeback?
Four Generations of Success
A company goes from sewing doll clothing to providing roof membranes for some of the world’s highest-profile buildings. How has it continued a culture of innovation?
Sponsored by the NRCA Health Care Program
A company goes from sewing doll clothing to providing roof membranes for some of the world’s highest-profile buildings. How has it continued a culture of innovation?
Roofing DFW
What does it take to install a roof on one of the world’s busiest airports? Learn from someone who spent decades dodging airplanes.
Sponsored by TRAC—Training for Roof Application Careers
What does it take to install a roof on one of the world’s busiest airports? Learn from someone who spent decades dodging airplanes.
Celebrating 25 Years of the Roofing Alliance
A group of roofers recognized industrywide problems and said: “It’s time to put up or shut up.” Learn how they accomplished big things by turning their dreams into reality.
Sponsored by NRCA ProCertification®
A group of roofers recognized industrywide problems and said: “It’s time to put up or shut up.” Learn how they accomplished big things by turning their dreams into reality.
Roofers United (Rebroadcast)
We look back at a time when the roofing industry rallied together in the face of tragedy and showed the world this country can be united.
Sponsored by the Roofing Alliance
We look back at a time when the roofing industry rallied together in the face of tragedy and showed the world this country can be united.
A Company Failure Alters Roofing History (Rebroadcast)
General Roofing Services was one of the first roofing roll-ups in the U.S., and it collapsed. Where did it go wrong, and how did it change the roofing industry? This story is a profound lesson about a type of investment rarely discussed because few have the courage to do it.
Sponsored by FiberTite Roof Systems
General Roofing Services was one of the first roofing roll-ups in the U.S., and it collapsed. Where did it go wrong, and how did it change the roofing industry? This story is a profound lesson about a type of investment rarely discussed because few have the courage to do it.
Sweet Josephine Lilly
A 4-year-old girl from Jamaica inspires a homeless roofer to go after his dream job. When tragedy strikes, will the roofer turn it into triumph?
Sponsored by the NRCA Health Care Program
A 4-year-old girl from Jamaica inspires a homeless roofer to go after his dream job. When tragedy strikes, will the roofer turn it into triumph?
Two Simple Words
How does a community of roofing industry competitors create friendly competition? With two simple words.
Sponsored by NRCA's Qualified Trainer Conference
How does a community of roofing industry competitors create friendly competition? With two simple words.
Episodes
A Look Back: What We Learned
NRCA CEO Reid Ribble recaps Season 1 of “Stories of an Extraordinary Industry,” including what he learned, what surprised him and behind-the-scenes stories.
Sponsored by Tecta America
NRCA CEO Reid Ribble recaps Season 1 of “Stories of an Extraordinary Industry,” including what he learned, what surprised him and behind-the-scenes stories.
Roofers United
We look back at a time when the roofing industry rallied together in the face of tragedy and showed the world this country can be united.
Sponsored by the Roofing Alliance
We look back at a time when the roofing industry rallied together in the face of tragedy and showed the world this country can be united.
BONUS: No Roofer Left Behind
This episode is a continuation of the “No Roofer Left Behind” episode, offering tips for supporting someone struggling with mental health issues and substance abuse.
Sponsored by the NRCA Health Care Program
This episode is a continuation of the “No Roofer Left Behind” episode, offering tips for supporting someone struggling with mental health issues and substance abuse.
No Roofer Left Behind
They survived a car crash, the death of their parents and substance abuse. The Dunlap brothers from Wapakoneta, Ohio, want you to know the roofing industry will not leave you behind.
Sponsored by the NRCA Health Care Program
They survived a car crash, the death of their parents and substance abuse. The Dunlap brothers from Wapakoneta, Ohio, want you to know the roofing industry will not leave you behind.
10 Keys to Keeping Your Workers
How many superintendents in the U.S. have been working at the same roofing company for 49 years? Learn how Graham Roofing, West Point, Miss., ensures its talented employees stay.
Sponsored by the NRCA Health Care Program
How many superintendents in the U.S. have been working at the same roofing company for 49 years? Learn how Graham Roofing, West Point, Miss., ensures its talented employees stay.
Roofing "Jerry’s World"
Football is back, so let's head to Arlington, Texas, where a roofing company takes on the challenge of installing a roof on one of the steepest and largest football stadiums in the U.S.
Sponsored by the NRCA Health Care Program
Football is back, so let's head to Arlington, Texas, where a roofing company takes on the challenge of installing a roof on one of the steepest and largest football stadiums in the U.S.
Innovation Comes from Unlikely Places
NRCA tells the story of a man who had a long and winding journey that led to becoming the president of a $3 billion roofing materials manufacturing company. The story reveals three keys to being at the forefront of innovation and will encourage anyone who is concerned life’s road has too many hairpin turns.
Sponsored by Bitumar
NRCA tells the story of a man who had a long and winding journey that led to becoming the president of a $3 billion roofing materials manufacturing company. The story reveals three keys to being at the forefront of innovation and will encourage anyone who is concerned life’s road has too many hairpin turns.
No Room for Hostility
We profile a roofing industry leader who handled difficult life circumstances that had the potential to rip her company apart. Learn how she created a company culture that can stand strong when times get tough.
Sponsored by the Roofing Alliance
We profile a roofing industry leader who handled difficult life circumstances that had the potential to rip her company apart. Learn how she created a company culture that can stand strong when times get tough.
A Company Failure Alters Roofing History
General Roofing Services was one of the first roofing roll-ups in the U.S., and it collapsed. Where did it go wrong, and how did it change the roofing industry? This story is a profound lesson about a type of investment rarely discussed because few have the courage to do it.
Sponsored by FiberTite Roof Systems
General Roofing Services was one of the first roofing roll-ups in the U.S., and it collapsed. Where did it go wrong, and how did it change the roofing industry? This story is a profound lesson about a type of investment rarely discussed because few have the courage to do it.
The Daughter Becomes the Boss
Family-run businesses are part of what makes the roofing industry so special. In this episode, NRCA profiles three multigenerational roofing companies. Running a business with your kids can bring moments of pure joy and moments of complete exasperation, and there are lessons to be learned from these three companies.
Sponsored by NRCA ProCertification®
Family-run businesses are part of what makes the roofing industry so special. In this episode, NRCA profiles three multigenerational roofing companies. Running a business with your kids can bring moments of pure joy and moments of complete exasperation, and there are lessons to be learned from these three companies.
A Roofing Roll-up
A group of roofing company owners join forces to make more money. Can they put aside egos and weather storms of recessions? Will they last the hard-fought years of negotiation battles? There is a lot to learn from this story, and it’s more than just making money.
Sponsored by the Roofing Alliance
A group of roofing company owners join forces to make more money. Can they put aside egos and weather storms of recessions? Will they last the hard-fought years of negotiation battles? There is a lot to learn from this story, and it’s more than just making money.
Roofing Industry Rallies Around Ambitious Goal
A roofer from Southern California could never leave someone with a leaky roof, even if they could not afford to pay. Would his generosity be the downfall of his company or would it unite the roofing industry?
Sponsored by the Roofing Alliance
A roofer from Southern California could never leave someone with a leaky roof, even if they could not afford to pay. Would his generosity be the downfall of his company or would it unite the roofing industry?
House Flipper to Roofing Industry Leader
This is the story of a young man’s unusual journey, which—spoiler alert—leads to the start of a roofing company and puts him on the path to becoming NRCA’s chairman of the board. This is the story of Nick Sabino.
Sponsored by Owens Corning
Follow NRCA Chairman of the Board Nick Sabino’s unusual journey that led to his role as a roofing industry leader.
